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- About maxHeap Technologies:
We are a team of young entrepreneurs who believe that the scope of
bleeding-edge services in the convergence domain of communication and
collaboration is yet to be fully explored and exploited. Our envisioned
suite of products and services is aimed at solving consumer pain points
across the spectrum of social networking, mobile technology and tailored
information services.
- Introducing the Team:
Anshuman Mishra holds a dual degree in Computer Engineering from IIT
Kharagpur. He fervently
believes flying saucers exist, and keeps staring hopefully at the sky
whenever he's bored of development.
Lalit Mangal holds a Bachelor's degree in Computer Engineering from
IIT Roorkee. He holds
the firm belief that there is still a large untapped market in the mobile
services segment, one that can be easily prised open.
Sumit Jain holds a Bachelor's degree in Computer Engineering from IIT
Roorkee. He is the
marketing wizard of the team and cooks up a really mean Maggi when he
wants to.
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About BanKaro:
Telemarketing spam is a menace which is only likely to grow by leaps and
bounds in India. With BanKaro.com, we empower our users with the knowledge
of whether an incoming call is a telemarketing spam call or not. Now users
have the power of deciding whether to pick up the call.
BanKaro does its magic by exploiting the crucial insights below:
a. Spam calls are based on extensive user profiling, which is again
dependent on the user's purchasing patterns, credit card usage, employer
details, salary details, etc.
b. Telemarketing campaigns are generally targetted at blocks of users, and
even if 2-3 of every 100 targets respond positively, the cost of reaching
out to 100 targets is justified.
The main point of action is to make it economically infeasible for
telemarketers to do their "business" by attacking their cost structure.
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How It Works:
Ban Karo is designed as a special-purpose social network. Every user
receives a set of new telemarketing spam numbers on a periodic basis, via
SMS, the website, or browser extensions. These numbers are passed through
the user's circle of trust [connections that (s)he's built up in the
network].
The circle of trust, in turn, acts as a social filtering mechanism which
ensures that only those numbers which are most likely to call up the user
and irritate him/her are on the list.
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Where do the numbers come from:
Just like email spam filters, the BanKaro adaptive spam filtering
mechanism is effective upwards of 99% of the time. However, some calls do
sneak through and disturb the user. So, just as one would check the box in
Gmail and "Report Spam", all the user has to do is pull down the BanKaro
menu from the browser extension, type in the number, and "Submit". The
BanKaro system takes care of the rest. Every single number reported has
the potential to save thousands of phone calls and hours of wasted time.
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